First Review

We met with a couple account executives and creative directors for our first review. We decided to make several layouts that were more fun and creative than what their ads usually look like, but we also designed some that were based on their conservative style. We also applied this notion to the copy as well; some of the lines were obviously focused on students while some were more conservative. In the beginning of the meeting, we went over the brief again and talked mostly about the feel the client would want. We used some stock imagery with people which we were told to change. After the meeting, the copy writer wanted to brainstorm about more lines for the next review. He told us, "Do something crazy that you like and think will work, and let the client kill it."

The view was a little distracting!